We developed a visual identity with applications in print and electronic media for this Princeton, N.J., investment company. The most interesting part of the assignment was to create a telegraphic description of the firm’s investment strategy. Because of prudent investing, Mt Lucas had avoided the instability of the market after the “dot-com bust” and “ 9/11” terrorist attack. To capture the firm’s business philosophy, we developed with MarketcomPR this descriptive line: ”Solid Investments for the Real World.” It has stood the test of time.

We developed a visual identity with applications in print and electronic media for this Princeton, N.J., investment company. The most interesting part of the assignment was to create a telegraphic description of the firm’s investment strategy. Because of prudent investing, Mt Lucas had avoided the instability of the market after the “dot-com bust” and “ 9/11” terrorist attack. To capture the firm’s business philosophy, we developed with MarketcomPR this descriptive line: ”Solid Investments for the Real World.” It has stood the test of time.